It seems like more “types” businesses are affected by the popularity of iPod than we thought. I have been hearing a local FM radio station to urge listeners to give their iPods a break and listen to their station.
With the popularity of Podcasting, and on top of that, softwares that allow people to record radio shows as MP3s on their computers for enjoyment later, no wonder radio stations are sweating over their listener-ship. However, more innovative stations are turning this opportunity into gold. Take a popular show on NPR, This American Life; it offers downloadable paid Podcasts through iTunes and Audible.com. Some Most NPR shows, on the other hand, remain to be free for download. If iTunes is installed, those free shows can be subscribed to and be downloaded automatically as they become available.
As Corporate America continues to forge policies that are overwhelmingly corporate-friendly, local TV and radio stations are increasingly being consolidated by large corporations like Clear Channel, which very actively censors contents of almost every one of its local affiliates to make sure their broadcasts are in line with the parent company’s political stance (in case you are wondering, it’s a Republican-friendly company; what a surprise).
Since the mainstream media (a.k.a. mass media) in the United States are becoming more and more polarized (kinda like the political party lines), the only choice people had were underground radio shows, or more recently, web sites or blogs. Now that Podcasting is catching on, the biggest companies are only as big as the size of listener’s hard drive. A number of home-made Podcasts have already caught the attention of listeners. Technology continues to mature and is now more accessible to everyone than ever; we should expect far more varieties of ideas and imaginations mushroom over the next few years. –> (That is, before Clear Channel and other Republican, anti-innovation companies spend billions of dollars on lobbying lawmakers to make Podcasting illegal.)