I guess only geeks can truly appreciate the humor in The Simpsons. Even though I don’t really like Fox as a channel (especially its news reporting), I do like The Simpsons and Futurama. Fox’s latest public stunt is to rebrand a series of Seven Eleven Stores in the United States into Kwik-e-Marts. They also carry limited supply of merchandise and food found only in the cartoon. Unfortunately all the good stuff were all sold out when we visited this past week. But the store was packed with geeks, some of whom were there to stock up on those nuclear-looking pink dough nuts.