One of SCAD’s “competitors” in the mid-size art school category has been Academy of Art University. They areliterally all over the place like mushrooms after a spring rain. But one of the things that will make me absolutely advise AGAINST anyone to attend that school is its pathetic quality of commercials on TV.
At first I thought the piss-poorly produced ads were a local problem — you know, your typical variation of locally produced bad-taste TV commercials. But then when I saw a similar ad from AAU’s Las Vegas campus, I knew they did it to corner a specific segment of the art and design education market — the idiotic segment.
This begs the question though — how can an ART and DESIGN school be of any high quality when its commercials, the very representation about what the school is, are produced with such poor, anti-artistic and anti-design in quality? Sure, SCAD also welcomes anyone with pockets full of cash to attend it. But, for god’s sake, at least SCAD works for that cash — It prints high quality brochures, fliers and follow-up postcards. SCADtv is no high-budget production either, but there’s no half-assing when it comes to self-promotion and anything that has to do with cosmetically improving the image of the college. And that’s a lesson AAU should take to heart.
How can anyone serious about art and design go to that school having seen their commercials? Seriously.