Apple never seizes to amaze the high tech industry with its top secrecy of projects and strategies. While most of us hardcore Apple and Steve Jobs fan weren’t surprised, Apple sent another shock wave into the PC galaxy with its introduction of Boot Camp.
The Mac-friendly cluster of the media thinks this is an ingenius idea on Apple’s part to have a trojan horse in the PC world to give the Mac-shy PC buyers no more reason to buy another box from Dell, HP or the like. And by doing so, since Mac OSX is already pre-installed, there’s no reason NOT to try an use it. Hence the great victory of the trojan. The same media cluster also thinks that since Apple is still a hardware company at heart, this strategy will help drive Apple’s hardware sales off the roof (somebody lend me $3000 for some AAPL shares!).
And of course there are also some doomsday predications. Some people think this will spend the end of Mac OSX as we know it. Why would developers want to invest the resources in developing anything for Mac OSX when Windows can also run on Macintosh hardware? This would also erode Apple’s own software business!
I told Murdza that maybe this is the final duel — Steve Jobs is now openly challenging the world to come and see what Mac and Mac OSX are made of. They are confident in saying that, “Look, we think our sh*t is so good that we will even HELP YOU run our competitor’s software on our hardware. And you know what? You will swtich.”
I foresee a lot of dual boots in the coming months. But perhaps the true ingenious of this strategy is still not revealed to the public. Once Boot Camp becomes part of Apple’s next release of operating system (should be due out first quarter of 2007), many of us think that maybe Apple will make it so that Windows will run side by side with Mac OSX without any kind of rebooting, having Windows run at near-native speed, like Mac Classic did under OSX for a couple of years (Darwine comes to mind). Now, THAT would kick ass!