An article (How Big Can Apple Get?) ran on Fortune Magazine’s Technology section details Steve Jobs’ strategy on what made Apple great… again.
The same issue also ran an article called Our DNA Hasn’t Changed.
It never seizes to amaze me the amount of consumer research Apple does and does it correctly. Many companies pour millions of dollars researching consumer behavior and still get it wrong (ahem, Micro-ahem-soft). Apple made its fair share of mistakes. But it always bounces back and gets stronger.